Modus Marketing Group Helps Infogix Launch New Company Name

September 29, 2005–Warrenville, IL- Unitech Systems of Naperville, Illinois needed help launching their new company name – Infogix. Modus Marketing Group was asked to develop a direct mail piece announcing the name change to current customers and a series of ads promoting the company’s enterprise software solutions.

“We were very happy to be trusted with such a strategic project,” says Brian Moline, Modus Marketing Group, of being selected to support the new name launch. “When a company changes their name, the announcement needs to get noticed. Our group developed several creative pieces that will get people to stop, read and remember.”    

A unique direct mail piece announced the new name to current customers. The headline and visual combination on the outside engaged the reader to open the piece. The inside utilized a creative pop-up area showing the new logo for the first time. This unique element made an impact, and created a memorable, positive first impression of Infogix for customers.  A quote from the company’s leader tied together

Two full-page ads, each targeting a different audience, were also developed. The first ad targeted company executives who rely on their information to make business-critical decisions. The headline asks, “Will your company’s information lead you down the right path.” The visual image is of 2 paths, one way shows a terrible storm and lightning bolt, the other is bright and sunny. The second ad targets more technical staff in charge of maintain information integrity across their organization. It takes a more literal approach, showing a pipeline of information flowing through controls which identify errors in the information.

About Infogix Inc.
For more than 20 years, Infogix, Inc. (formerly Unitech Systems, Inc.) has provided software solutions to organizations that help eliminate Information Risk and deliver Information Integrity for all key stakeholders. As the leading provider of automated information control solutions, Infogix has implemented millions of automated information controls into the information supply chains for hundreds of organizations, ensuring the accuracy, consistency, and reliability of information within business processes. Infogix serves hundreds of customers including eight of the top ten financial services companies worldwide, and seven of the top ten U.S. life insurance companies. The company maintains its home office in Naperville, Illinois, and has regional offices in the U.S., Canada, Western Europe, and affiliates in Italy, Chile, and Australia. For more information, call +1.630.505.1800 or visit www.infogix.com.


Modus Marketing Group is a full-service, integrated marketing communications agency. The group is headquartered in Warrenville, Illinois. Clients include: Illinois Landscape Contractors Association, Essel Propack, Infogix, Balemaster, Wisdom Oral Care, Billy Goat Tavern, CP2 Distribution, ADUSA Technologies, and more. For more information, visit www.modusmg.com .