Modus Marketing Group Creates New Brand for Nature’s Hand Go>Nola

gonola-newsAugust 2, 2010 - CHICAGO, IL  - Modus Marketing Group has developed a new brand and supported the launch of Nature’s Hand Granola’s new product, Go>Nola. Go>Nola is a single-serving (1.75 oz) of Nature’s Hand Granola contained in a convenient, hand-held package that’s just right for snacks, lunch boxes, toppings and more. It is available in two unique blends, Vanilla Almond and Maple Pecan.

The Nature’s Hand brand of granola has been a proven success with consumers since it was first baked by German immigrants in 1971. Since then, it has become an American tradition known for its oven-baked taste and texture.  

“Go>Nola had a very straight-forward story to tell,” says Brian Moline, President of Modus Marketing Group. “The brand we created reflects excitement and movement without losing the ‘natural’ feel of the Nature’s Hand brand. We’re happy to showcase our creative, packaging talents on this project.” 

Modus Marketing Group began by developing a unique logo, graphic identity and positioning/messaging strategy. Packaging was developed for two initial varieties. Finally the product launch was supported with a new brochure, web page, social media and publicity efforts.
                                                      
“Go>Nola is designed to fit the consumer trend for on-the-go and at-work snacking,” says Kevin Hannan, President of Nature’s American Co. “The granola category is growing as busy consumers search for convenient, healthy snacking options not only for themselves but for their children as well,” he adds.

About Nature’s Hand
Nature’s Hand Granola is the flagship brand at retail for Nature’s American Co., which has been manufacturing great-tasting granola cereals and snacks since 1971. Nature’s Hand currently offers six unique granola blends that are available at supermarkets, specialty grocery stores, and online stores across the country. For more information, visit: www.natureshand.com

About Modus Marketing Group
Modus Marketing Group is a full-service, integrated marketing communications agency. The group is headquartered in St. Charles, Illinois. Clients include: Nature’s American Co., TruSweet, Enjoy Life Foods, Ambassador Organics, BioWorks, Essel ProPack, EDC Technology and more. For more information, visit www.modusmg.com